Turn Meta Ads into more qualified dental enquiries — with a system behind them.
Peter Creates UK builds and manages a simple patient acquisition system designed to move prospective patients from advertisement to enquiry, follow-up and consultation.
Starting with dental implant campaigns for private practices across the UK.
£295one-off setup
£395per month
Advertising spend is paid separately by the practice, directly to Meta.- Founder-led service
- UK dental focus
- Email-first process
- Monthly rolling service
- Written approval before launch
Results are not guaranteed. Performance depends on the practice, offer, location, budget, availability, lead handling and market demand.
More leads aren’t enough.
Most opportunities are lost after the advertisement, not inside it. A campaign can produce enquiries and still perform poorly as a business system.
Where enquiries leak away
- Meta advertisement01
- Enquiry submitted02
- Enquiry qualified03
- Practice makes contact04
- Consultation booked05
- Patient attends06
- Treatment considered07
Illustration of the patient journey — not client data.
- Enquiries are contacted too slowly
- Nobody follows up after the first attempt
- The enquiry form attracts the wrong people
- Appointments are not tracked
- No-shows are high and unrecorded
- The practice cannot tell which treatments came from advertising
Peter Creates UK is designed around the full journey, not just the advertisement.
The Patient Growth System
One straightforward system connecting advertising, enquiries, follow-up and reporting.
- 01
Campaign strategy
Identify the treatment, ideal patient, location, offer and campaign objective.
- 02
Meta advertising
Build and manage targeted Facebook and Instagram campaigns inside the practice's own account.
- 03
Patient enquiry
Send prospective patients into a short, carefully designed enquiry process.
- 04
Qualification
Collect enough information to help the practice prioritise the enquiry, without attempting to diagnose the patient online.
- 05
Follow-up
A simple process for rapid acknowledgement and continued follow-up by the practice team.
- 06
Consultation
Track whether an enquiry becomes a booked and attended consultation.
- 07
Revenue tracking
Where the practice provides the necessary outcome data, connect advertising activity to consultations and treatments.
One treatment. One campaign. One measurable journey.
Apply for the pilot
What you actually get
Every part of the Patient Growth System is written down before the practice commits. Nothing is implied and nothing is unlimited.
Campaign strategy
Treatment selection, positioning, audience direction and a written campaign plan.
Meta Ads setup
Facebook and Instagram campaign configuration inside the practice's advertising account.
Advertising creatives
Initial advertising concepts, copy and creative variants for the chosen treatment.
Lead form
A short patient enquiry and qualification form built for the selected treatment.
Landing page review
A review of the existing treatment page with recommendations to remove obvious conversion problems. A campaign landing page is only included when it is written into the agreed scope.
Follow-up framework
Templates and process recommendations so the practice handles new enquiries consistently.
Reception script
A simple framework helping the team respond to enquiries in the same way every time.
Tracking system
A basic lead pipeline: lead, contacted, booked, attended, treatment, lost.
Monthly optimisation
Review campaign performance and adjust the campaign based on the available data.
Reporting
Clear reporting focused on enquiries and business outcomes rather than vanity metrics.
Know what happens after the click.
Reporting follows the patient journey rather than impressions and engagement, so the practice can see where enquiries progress and where they stop.
Advertising spend
£1,200
Leads
38
Qualified leads
24
Contacted
22
Consultations booked
12
Consultations attended
9
Treatments accepted
3
Trackable revenue
£8,400
Demonstration interface with example figures — not client results.
Available reporting depends on accurate information being provided by the practice. Attribution is never perfect and is presented as an indication, not a certainty.
Not just another Facebook Ads service.
A factual comparison of scope. Plenty of capable agencies work the first way — this service is simply built around the whole enquiry journey.
Typical ad management
- Launch campaigns
- Report clicks
- Report cost per lead
- Send a monthly report
Patient Growth System
- Campaign strategy
- Patient enquiry process
- Lead qualification
- Follow-up framework
- Booking tracking
- Treatment tracking
- Revenue visibility where data is available
- Monthly optimisation
Founding clinic pilot
A lower introductory price while Peter Creates UK builds its first specialist dental case studies. The price is low for one reason: the service is new to dentistry and the first practices help produce genuine, documented results.
Founding clinics receive direct founder involvement, transparent pricing and a clearly defined scope. In return, Peter asks for accurate campaign outcome data and honest feedback, and may request permission to publish a case study. Nothing is published without written approval.
This introductory offer is intended for the first five suitable practices while Peter Creates UK develops its initial dental marketing case studies. It is the genuine structure of the pilot, not artificial urgency.
The Patient Growth System — £295 setup + £395 per month
Two clear prices for one system. Advertising spend is not included: the practice pays Meta directly through its own advertising account. The service covers one active treatment campaign at a time.
Setup
£295one-off setup
- Written campaign brief
- Review of the practice website
- Review of treatment positioning
- Local competitor and advertising-angle snapshot
- Selection of one treatment
- Definition of target patient group
- Campaign messaging
- Three initial static advertising concepts
- Three initial copy variations
- One Meta lead form or agreed enquiry route
- Basic tracking setup
- Simple lead outcome tracker
- Campaign setup in the practice's Meta account
- Written approval process
- One consolidated revision round
- Launch checklist
Monthly management
£395per month
- Management of one active treatment campaign
- Monitoring of budget and delivery
- Testing of approved creative and copy
- Up to two new or substantially revised static creatives per month
- Review of enquiry cost and campaign delivery
- Review of outcome information supplied by the practice
- One written monthly report
- Written recommendations
- Email-first communication
- Basic tracking maintenance
- Monthly rolling service
Advertising spend paid separately by the practice, direct to Meta through the practice's own advertising account.
Additional campaigns, landing pages, extensive website work, CRM systems, complex automation, video production and Google Ads require a separate quote.
Your advertising budget is separate.
Peter Creates UK charges for building and managing the system. Your practice pays the advertising budget directly to Meta.
Peter Creates UK
£295one-off setup
£395per month
Covers building and managing the system. Advertising spend paid separately by the practice.
Meta advertising
Approximately £600–£1,500 per month
Paid by the practice directly to Meta
An example test range only — not a guarantee, and not a universal requirement. A suitable test budget is agreed with the practice before launch, based on treatment, location and campaign.
Clear boundaries protect both sides
Knowing what is not included keeps expectations honest and the service easy to deliver well.
- Meta advertising spend
- Guaranteed leads or patients
- Guaranteed revenue or ROAS
- Calling patient enquiries
- Receptionist services
- Clinical advice
- Clinical suitability decisions
- Full website redesign
- Full CRM implementation
- Video production
- Unlimited revisions
- Unlimited treatment campaigns
- Google Ads management
- Photography
- Writing unsupported clinical or finance claims
Who this service suits
A good fit
- UK private dental practice
- Offers high-value private treatments
- Wants more private patient enquiries
- Has capacity for additional consultations
- The team can respond to enquiries promptly
- Willing to track lead outcomes
- Has a realistic advertising budget
- Understands results require testing
Not a good fit
- Cannot accept more patients
- Expects guaranteed treatment sales
- Not willing to follow up enquiries
- Wants hundreds of leads for almost no advertising spend
- Cannot provide campaign outcome information
- Expects advertising to fix operational problems instantly
From sign-up to launch
Every step happens online and in writing. Clinical claims and treatment information are always approved by the dental practice before publication.
- Step 1
Practice assessment
The practice submits basic information: location, treatments, prices, capacity, website, advertising budget and current patient acquisition.
- Step 2
Campaign plan
Peter Creates UK selects the initial treatment and the campaign approach.
- Step 3
Assets and setup
Advertising assets, Meta access, enquiry forms, tracking and the follow-up process are prepared.
- Step 4
Practice approval
The practice approves advertising copy and all treatment information in writing before anything is published.
- Step 5
Campaign launch
The approved campaign goes live.
- Step 6
Optimisation
Results and lead quality are reviewed regularly and the campaign is adjusted.
Clear marketing. No false promises.
Advertising for a healthcare setting has to be clear, responsible, transparent and evidence-conscious. That is the standard applied to every campaign.
Clinical claims, treatment suitability, risks, diagnoses and treatment decisions remain the responsibility of appropriately qualified dental professionals.
- No guaranteed treatment outcomes
- No fake urgency
- No fake patient testimonials
- No fabricated results or statistics
- No misleading before-and-after claims
- No pretending advertising replaces clinical assessment
See the standard of creative your practice can approve
These are sample advertising concepts created to demonstrate visual direction, messaging and campaign structure. They are not live client campaigns and do not represent achieved results.
Sample concept
Missing a tooth? Start with a private implant assessment.
Understand your options with a qualified dental professional.
Request information
Sample concept
Exploring a fixed replacement for one missing tooth?
Request an implant consultation with a private dental practice.
Request information
Sample concept
Exploring fixed full-arch teeth?
Take the first step with a private All-on-4 assessment.
Request information
Sample concept
One clear first step towards understanding full-arch treatment.
Request a professional suitability assessment.
Request information
Sample concept
Considering a straighter smile without traditional braces?
Request a clear-aligner suitability check.
Request information
Sample concept
Portrait plus offer banner
A high-contrast banner keeps the offer readable at small feed sizes.
Request information
Sample concept
Vertical multi-panel layout
Any patient quotation used in a real campaign requires written patient consent.
Request information
Sample concept
Wide placement layout
The same message adapted for landscape placements without losing the action.
Request information
Start with one high-value treatment
One active treatment campaign at a time, chosen to match your practice's capacity.
Dental implant advertising
A focused Meta campaign encouraging suitable adults who are exploring a replacement for missing teeth to request information or an implant assessment.
Explore dental implant advertising →
Clinical suitability and treatment recommendations are always decided by the dental professional.
All-on-4 advertising
A campaign for adults exploring fixed full-arch treatment and looking for a professional assessment from a qualified dental practice.
Explore All-on-4 advertising →
Clinical suitability and treatment recommendations are always decided by the dental professional.
Invisalign advertising
A clear-aligner campaign encouraging adults to request a suitability consultation and learn about the process offered by the practice.
Explore Invisalign advertising →
Clinical suitability and treatment recommendations are always decided by the dental professional.
See the process before you commit to it
Demonstration materials — not client results. Every document below is an example of the format a founding partner practice receives and approves in writing.
- Promoted treatment
- Single dental implant consultation
- Target patient group
- Adults 45–70 within 20 miles, one or more missing teeth
- Main patient concern
- Whether treatment is suitable, how long it takes and what it costs
- Campaign objective
- Qualified implant assessment enquiries through a Meta lead form
- Primary message
- Find out whether an implant is an option for you, with a written plan and costs
- Call to action
- Request an implant assessment
- Geographic targeting approach
- Radius around the practice postcode, refined after delivery data
- Approved treatment information
- Practice-supplied consultation process, timeline and fee range
- Excluded claims
- No same-day guarantees, no success rates, no before-and-after promises
Clear, written responsibilities
Peter Creates UK handles
- Research
- Campaign structure
- Advertising concepts
- Advertising copy
- Meta setup
- Lead form
- Basic tracking
- Written approval process
- Campaign monitoring
- Creative testing
- Reporting
- Recommendations
The dental practice handles
- Correct treatment information
- Correct pricing and finance information
- Clinical review
- Written approval
- Meta advertising spend
- Account access
- Responding to patient enquiries
- Appointment management
- Updating lead outcomes
- Patient data responsibilities
- Professional and clinical compliance
A smaller commitment, not a bigger promise
We reduce what you risk instead of inflating what we claim. Every point below is written into the service terms, not just the website.
Clear fixed price
£295 setup and £395 per month. No commission, no percentage of treatment value, no hidden fees.
Monthly rolling service
No long lock-in. Cancellation affects future billing only.
Written approval before publication
Nothing goes live until you approve the wording and creative in writing.
Practice-owned advertising account
Your Meta assets, pixels and audiences stay in your name — you keep them if we part ways.
Meta spend paid directly
Advertising budget goes from the practice card to Meta. We never hold your ad money.
Direct founder involvement
You deal with Peter throughout — no account handovers, no outsourced teams.
Cancellation affects future billing. Completed setup work and already-started billing periods remain subject to the signed service terms.
Results are not guaranteed. Performance depends on the practice, offer, location, budget, availability, lead handling and market demand.
Built around clear communication, disciplined execution and measurable work.
Peter Puchniarz is the founder of Peter Creates UK. His long-term interests include communication, buyer decision-making, ethical sales, advertising messaging and the way people respond to information.
Peter is now applying this knowledge to a deliberately narrow service: helping UK private dental practices plan and manage focused Meta advertising campaigns for high-value treatments.
Peter Creates UK is at the beginning of building its verified dental client portfolio. That is why the first five accepted practices receive a lower founding partner price and work directly with Peter throughout the process.
The objective is not to imitate a large established agency. It is to deliver a smaller, clearly defined service well, document the work honestly and build future case studies from verified client outcomes.
How Peter works
- Written planning before campaign setup
- Clear scope
- Direct communication
- No publication without approval
- No unsupported performance promises
- Work documented from application to report
Common Questions From UK Dental Practices.
Want to build a better patient acquisition process?
Start with one treatment, one campaign and one measurable patient journey. The application takes a few minutes and does not require a sales call.
For UK private dental practices with capacity for additional private treatment consultations. Applications are reviewed individually and submitting the form does not guarantee acceptance or campaign results.